Episode#34 – Du bist das Produkt

Du bist das Produkt

by Dirk Schmidt


The book in one sentence

Dirk Schmidt on professional selling and why YOU are your most important product.


My personal opinion

The title of Dirk Schmidt’s book already emphasize – at least from my point of view – one of the most important learnings in business: YOU are your most important product!

During my first years in sales I thought that only a great product will make you successful. That only if your product provides the best features or an amazing user experience you will win.

A product is much more than its current version. Especially in business-to-business. Behind every product is a company. Behind every company are people. People who will or will not listen to you and your needs. People who will or will not help you to become successful. A product can and will be changed over time. But it will be changed by people. This is important for every aspect of business: product development, customer support, sales… It’s the people who will take action.

YOU as a person – that is what will make the difference.


To whom I would recommend this book

If you are just starting with sales or want to review the basics this is a good book for you. Especially if you prefer German language.


What I learned from this book

  • Be creative and surprise your future-clients. Make working with you and your company a positive experience.
  • Set ambitious but realistic goals for yourself. Identify with your goals so that they lead your actions.
  • Emphasize the value and benefit of your offering. Make your future-clients “feel” how it will be if they would already own your product.
  • Knowledge is something you can learn. Personality is something you have to build over a long time. YOU will make the difference.
  • Learn from your failures. Every failure is one more step on your way to success. Continuous learning and improvement are what make life really interesting.
  • Give your future-client the chance to be happy about working with you.
  • Smile more.
  • Keep your promises.
  • Be interested in your future-client. Be curious about what they are doing, their goals, their motivation.
  • Use concrete and simple wording. Be straight to the point with your messages.
  • Involve your future-client in the demonstration of your offering.
  • Lead by asking questions.
  • Understanding what your future-client really needs is the foundation of the whole sales process.
  • Know or identify your five strengths why your future-clients would be glad to do business with YOU.


Want to read this book?

Check it out on Amazon.com – Du bist das Produkt by Dirk Schmidt



Thanks to the publisher for printing such a great book!

Amade Verlag / Dirk Schmidt