Episode#19 – Start with Why

Start with Why

by Simon Sinek


The book in one sentence

It is not about WHAT you do, or HOW you do it, but about WHY you do it.


My personal opinion

We watched Simon Sinek’s famous TED Talk during a university lecture years ago. He is a master in explaining why finding your own purpose matters. Since then, I watched the video multiple times and bought the book “Start with Why”, too!


I am a big fan of Simon Sinek’s ideas. In his book he describes based on various case studies that it is important to differ the WHY from the WHAT and the HOW. The concept of “Start with Why” is a very generic one. You can apply it to nearly every situation. Always ask for the Why.

Personally, I like to use this framework of WHY, HOW and WHAT for discussions with my clients. First, focus on WHY we want to change (the benefit for their customers or employees), go on with HOW we can do it and the WHAT will be the specific solution.


To whom I would recommend this book

“Start with Why” by Simon Sinek is a classic! Finding your own purpose and motivation is important for everybody. It is important to live a fulfilled and healthy life.

Start with the TED Talk and take a look at the book “Start with Why” some weeks after to foster the idea of finding your own WHY.


What I learned from this book

  • Follow your dreams, your own goals. You will be more productive, more creative, more fulfilled, more inspired, healthier…
  • Be careful with your assumptions.
  • If you motivate through fear you will kill creativity.
  • Discover your personal WHY.
  • Go for loyal, lasting relationships. Because in the tough times these relationships will matter most.
  • “The short-term gains that drive business in America today are actually destroying our health.”
  • Too often we focus on WHAT we do or HOW we do something, without questioning the WHY.
  • “People don’t buy WHAT you do, they buy WHY you do it.”
  • See the bigger picture.
  • “[…] beyond the structure and systems, a company is nothing more than a collection of people.”


Want to read this book?

Check it out on Amazon.com – Start with Why by Simon Sinek



Thanks to the publisher for printing such a great book!

Portfolio / Penguin