Behind the Cloud
by Marc Benioff and Carlye Adler
The book in one sentence
How Marc Benioff founded salesforce.com, covering the start-up phase, marketing tactics, events, sales, technology, corporate philanthropy, global expansion, finance and leadership.
My personal opinion
Still, this is one of the best books I ever read! Amazing!
Content wise, the book is complete to me. Marc Benioff covers all important aspects of founding a high-tech company. He is straight to the point, explaining how salesforce.com was build and how it grew to the global leader of CRM it is today.
I really like the style switching between biography and business book. It is well written, quite entertaining and contains a lot of ideas you can use for your own professional life.
To whom I would recommend this book
A great book for everyone who wants to start a technology company, for everyone who wants to grow her or his company very fast and for everyone who believes in doing good.
What I learned from this book
- Create a “feedback-loop” with your customers.
- Make your customers successful. Let them be your evangelists.
- Take your time to step back and recharge.
- Leverage the 80/20 rule. 80% of the result can be achieved with 20% of the effort.
- Challenge the rules of your industry.
- You have to make noise to create awareness.
- Don’t be afraid to take risks.
- Business is temporal, relationships are eternal.
- Welcome competition.
- Listen to your people.
- If you try to win a big organisation as a customer, land and expand with your product or service.
- Make your customers your weapon of innovation.
- Do good.
- Do not stress profits over revenue in the beginning when you are starting out.
- “While a company is growing fast, there is nothing more important than constant communication and complete alignment.”
- Define your vision, values, methods, obstacles and measures (salesforce.com’s V2MOM). Update them regularly.
- Hiring is the most important thing. Always go for the A players.
Want to read this book?
Check it out on Amazon.com – Behind the Cloud by Marc Benioff and Carlye Adler
Thanks to the publisher for printing such a great book!