Episode#4 – How Google Works

How Google Works

by Eric Schmidt and Jonathan Rosenberg


The book in one sentence

Google’s success builds up on its employees  – and on the management who understood this right from the beginning.


My personal opinion

The book is advertised with “The rules for success in the internet century” and indeed, I think there are a lot of great principles described in this book:

  • how to build a motivating corporate culture (one of my favourite chapters!),
  • defining a strategy based on technical insights,
  • the value of your employees and talent,
  • basics of today’s decision making and communication,
  • how to encourage continuous innovation and how to deal with disruption.

Eric Schmidt and Jonathan Rosenberg not only give an overview of their success principles listed above. They put it in the context of their work experience, adding a lot of interesting anecdotes, explaining what worked – or not worked – at Google and why.

Especially, I like how the book highlights the importance of hiring. It was the first book I read which explains straight to the point why hiring is a priority for everyone within a company. This was an eye opener for me and lead to that I bought the book “WORK RULES!” by Laszlo Bock, Senior Vice President of People Operations at Google from 2006 to 2016. Another great book about how Google works!



To whom I would recommend this book

During my time in sales I had and still have the chance to get to know a lot of other companies, working with them together. Many companies are organised in an old-fashion way: hierarchical, not people-focused, not risk-taking. Reading this book will broaden your view on your work and how it could be like.


What I learned from this book

  • In our competitive world the success of a company is based on your people. Only creative people have the drive and the motivation to continuously develop new products. You have to build a company which attracts the most creative people and give them a reason to stay. Holding your best employees is the highest priority!
  • Think big! Be ambitious! Plan your outcome ten times (10x) bigger!
  • Think about the future. Constantly. How will it be to live in like three, five or ten years? What could be true? What will be your contribution? Challenge your imagination!
  • In a fast-moving environment, you cannot plan everything from the start to the end. In such cases do not waste your time with making detailed plans for the next five years. Be agile!
  • Speed and the number of iterations accelerate the success of your product.
  • Establish a culture that your team focuses on the big picture.
  • Give your team the best tools for their work.
  • Have confidence in your team. That’s why hiring the right people is so important.
  • Be open minded. Realise and question your own believes.
  • Define your own hiring Dos & Don’ts. Stick to them.
  • Don’t be too busy to stop reading. Keep reading a priority for your whole life.
  • Know your own elevator pitch.


Want to read this book?

Check it out on Amazon.com – How Google Works by Eric Schmidt and Jonathan Rosenberg



Thanks to the publisher for printing such a great book!

John Murray