Episode#2 – The Lean Startup

The Lean Startup

by Eric Ries


The book in one sentence

Principles and methods to develop a customer-oriented product in a fast-changing environment, based on agile and lean thinking.


My personal opinion

Of course, I already heard about techniques like Scrum and everybody was talking about agile project management. But reading about Eric Ries experience, under which circumstances he derived the principles and methods of The Lean Startup, everything made sense for me. His examples about building a product, failing, trying different approaches, are great to understand the value of lean for the digital world.

In my opinion this book is the starting point before having a deep dive into agile project management and specific frameworks like Scrum.


To whom I would recommend this book

Working for large software and cloud companies, I see great value in knowing the principles and methods described in The Lean Startup by Eric Ries. When you work in an environment where you can adjust or change your product quickly, getting fast and honest feedback from your customers, you’ll benefit from the experience of Eric Ries.


What I learned from this book

  • Cultivating entrepreneurship can be done in organisations in different industries and of different sizes. Not only startups can establish this kind of thinking. Supported by the upper management (!) even big companies can benefit from entrepreneurship and the mindset behind.
  • Learn from failing! Learning and continuous improvement is an important part of successful entrepreneurship.
  • Risk is part of being an entrepreneur. Remember: if there is no risk to fail, there is no opportunity to learn.
  • Developing a product, you have to minimise the total time through the Build-Measure-Learn feedback loop.
  • To understand a problem in depth, you have to see and observe it yourself.
  • Get in touch with early adopters to improve your solution for the mass market.
  • To understand quality and to define the right level of (quality) acceptance, you have to deeply understand your customers and their needs.
  • It is not possible to trade quality for time.
  • If you want to understand the root cause of a problem, you can apply the method of “5 Whys”.
  • Never do the same mistake twice.

Want to read this book?

Check it out on Amazon.com – The Lean Startup by Eric Ries



Thanks to the publisher for printing such a great book!

Penguin Random House